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Removing "Savage" Out Of Our Business Name

When we came up with the name Savage Cosmetics, we designed our brand to exemplify the boldness, confidence, and fierceness of not only women, but our children and even men, everywhere. Our brand encourages those to fulfill their purpose, embrace who they are, and not apologize for their greatness. Whether you’ve been called bougie, sassy, loud, nerdy, free-spirited, or too spiritual, be encouraged to live your best life, being your fiercest self, embracing you to be with no apologies. The word savage has been enthusiastically embraced by popular culture. We hear the word in songs and always related it to being unapologetic. It feels as if the word has been completely separated from its racist past — and that belief...

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